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The Buyer Persona is an ideal typical purchase decision maker for your customers. The Persona is the North Pole, where your marketing should be aligned. Learn how you can create the persona yourself in 7 steps at low cost.

Through the Buyer Persona, all marketing activities are geared to the desired customer. The persona helps to achieve more deals and is of central strategic importance. You can find out what you need to consider here in part 2 of the digital marketing strategy.

Economic and focused on customers: Digital marketing helps B2B companies to increase their sales and stay established on the market in the long term. Here you can find out which focal points you should set for online marketing and which are the appropriate first steps.

Part 1: It is easy to stand out from the competition, as only 30% of companies in the corporate sector use multiple online channels for customer communication. The own website can become the best instrument to initiate contacts. Learn all about online marketing strategy.